![]() ![]() The person you’re pitching to: Did you properly qualify the lead? Are they your ideal customer profile?.Your pitch: Is it short, clear, exciting, and compelling?. ![]() To fix your response rate, you might try experimenting with: But if it’s lower than 30% that means something is fundamentally broken in the body copy of your email and won’t be fixed just by doing more outreach. Ideally, your response rate should be closer to 50%. Again, if less than 30% of people who opened your email are responding, this is an area that needs improvement. You want them to read and respond to them. You don’t just want prospects to open your sales emails. Try writing better subject lines, experimenting with sending your emails at different times, or making sure you’re only messaging your ideal customer. An open rate below 30% makes every other part of your sales process harder. If less than 30% of the people you send cold emails to are opening them, this is a problem you need to deal with. Once you have your tracking in place, there are specific benchmarks you should be hitting to know if you’ve got a healthy funnel. You can also see an in-depth analysis under the Report tab in each sequence: To track the results of your team's email sequences, head over to the Sequences page and get a quick overview of key metrics for each: Close's Explorer reporting feature gives you access to email data, including emails sent, open and response rates, and more-for both individual sales reps and sales teams. Utilize Close's 14-day free trial to measure important metrics for your cold emailing today. And the only way you can improve your sales funnels (and your entire sales process) is by knowing how you’re doing at each stage. You can’t fix what you don’t know is broken. schedule a demo, sign up for a trial, download a whitepaper)?įirst off, if you’re not able to track these numbers, then you’re already in trouble. Conversion rate: How many people took the action you wanted them to take (i.e.Response rate : How many people responded to your email?.Open rate: How many people opened your email?.Sales benchmarks for cold emailing: The 30/30/50 ruleĪ basic cold email sales funnel looks something like this: Or our AI Email Writer!Īnd if you some ideas for your B2B, we also got you covered with some really great 12 B2B cold email templates. If you’re in the B2B space, these are the benchmarks you should be hitting at every step of your cold email and cold calling sales funnels.īy the way, if you're interested in streamlining your cold email writing process, you might find our Cold Email Generator to be a helpful resource. And while you might not be able to get your competition’s exact metrics, knowing industry benchmarks can tell you where your sales efforts are working, and where they’re lacking and need your attention. But what is “good enough?” You might feel like you’re crushing it with your cold email campaigns only to find out your competition is getting double your response rate. One of the hardest things about being a sales rep is knowing if you’re doing a good enough job.
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